Examines the mission statement and marketing position of this company which produces explosive detection devices.

This paper begins by examining Invision’s mission statement, vision and value. It then provides an analysis of the company’s competitive positioning and suggests ways in which Invision might maintain its position as leader in the field. Finally, the paper identifies the generic/brand strategies used by the company to promote its products.

Invision has established itself as a leader in this industry. The company has been able to maintain the competitive advantage by researching and developing advanced computed technology products that have been approved by the Federal Aviation Administration. The certification that the company has received has allowed their products to be installed in airports and public buildings around the world. In addition, the certifications have set the company apart from the competition and set a benchmarking standard that other companies in the industry must follow.


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